Web Design & Development

Posts Tagged ‘Search Engine Optimisation’

An Introduction to SEF URLs

Monday, July 28th, 2008

First of all what are SEF URLs? SEF stands for Search Engine Friendly and URL stands for Uniform Resource Locator (this is what you type into your browser to find a web site e.g. http://www.google.com/.

Examples of SEF URLs

An example of a SEF URL would something like the example below:

http://www.myshop.com/products/books/frankenstein.html

Whilst an unSEF URL would be something like:

http://www.myshop.com/products.php?type=45&itemid=4234

(more…)

SEO Basics

Monday, July 7th, 2008

Alot of my clients have asked me what is search engine optimisation, and why do i need it? Search engine optimisation is the process of submitting your website to search engines, as well as optimising your website (and its content) to be parsed (read) by search engines.

Its all about getting your website listed on search engines and targeting keywords and phrases to help people find your site. Ideally you want to get your website to top of a search results page. Hopefully this post will help you to achieve this.

This guide will take you through four basic steps. (more…)